6 Reasons why effective business websites are important

by Peter Smith | Jun 30, 2018 | Marketing

A business website should be much more than an online calling card. Your website should accurately express your customer service promise, your products and services and your branding. Here are six of the key reasons we think a website is vital to your business...

Inbound or Outbound – what is the difference

by Peter Smith | Jun 25, 2018 | Marketing

When you think about marketing in today’s digital environment, there are two choices. PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers using TV, radio, press, posters and so on. The thinking is that...

Online Technology has changed everything

by Peter Smith | Jun 6, 2018 | Marketing

In just ten years the internet went from a geeky curiosity to a business essential. That’s a revolution in the way we live and work. Remember too that those born after 2000 have never known a world that was not always connected – always online. Nothing will stop the...