My Approach to writing
Writing is a partnership where I express your ideas and aspirations in words, in a way that drives your business forward.
I’m Peter Smith
I write words that build stories. It’s your story that defines your company and your products to users.
Stories express your intent, making your business attractive and understandable to others.
It’s also your story that attracts customers – makes them feel comfortable dealing with your business. Your narrative makes you unique and sets you apart from your competitors.
It is your story that attracts the best people to work for you.
I take pride in carefully listening to you and understanding your story, then re-telling it in the most compelling words.
Satisfied Clients
Proposals
Articles
Video Scripts
“There is something about words. In expert hands, manipulated deftly, they take you prisoner.”
Diane Setterfield
My Skills
I write for individuals and companies – large & small – with extensive experience in website text, blogs, articles, brochures, newsletters, videos and printed publications. Sales pitches, proposals, speaches and presentations are a speciality. Sometimes I help companies build their marketing and content strategy, drive their SEO, and create their entire information architecture.
Qualified In-Bound Marketer
Inbound marketing is a new way of thinking about acquiring and pre-qualifying sales leads.
The idea is to identify those prospects who are most likely to buy your product or service and to anticipate when they are ready to buy.
The US-based HubSpot invented this revolutionary marketing technique. I have completed four of Hubspot’s inbound marketing qualifications.
Skills & Experience
- Copy Writing 85%
- Proposals 95%
- Video and presentation scripts 90%
- Printed publication 75%
- Newsletters & eMagazines 82%
- Communications Strategy 80%
I’m a sucker for fine words. The World needs more of them. You can help.