Sales Ready Customers

When marketing ends and sales begin What does it mean to have a “sales ready customer”? It’s when a potential customer has been sufficiently qualified through the marketing process to be handed over to sales, because the customer is now ready to...

Words Still Matter

Words frame your message & express your intent The right words can build companies, inspire communities or change the world. Words can make your product take off. Make your business fly. Because with the right words, suddenly, everyone understands who you are and...