Sales Ready Customers
When marketing ends and sales begin What does it mean to have a “sales ready customer”? It’s when a potential customer has been sufficiently qualified through the marketing process to be handed over to sales, because the customer is now ready to...
Words Still Matter
Words frame your message & express your intent The right words can build companies, inspire communities or change the world. Words can make your product take off. Make your business fly. Because with the right words, suddenly, everyone understands who you are and...
6 Reasons why effective business websites are important
A business website should be much more than an online calling card. Your website should accurately express your customer service promise, your products and services and your branding. Here are six of the key reasons we think a website is vital to your business...
Inbound or Outbound – what is the difference
When you think about marketing in today’s digital environment, there are two choices. PUSH or PULL. Let me explain. Traditional outbound marketing pushes information and offers out to potential customers using TV, radio, press, posters and so on. The thinking is that...
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